Google's Search Engine Optimization Tips for Getting Your Website Found

These Tips for SEO Success come directly from Google

Be Wary of SEO Firms and Web Consultants or Agencies that send you e-mail out of the blue

Google Explains that there is already a lot of spam in this industry, and amazingly even Google.com gets these spam e-mails

No one can guarantee a #1 ranking on Google

Google says that any company that claims to have a "special relationship" with Google is a fraud. Google runs on an algorithm that no one knows, and anyone who claims to be able to get a number one ranking is lying.

Be Careful if a company is secretive or won't clearly explain what they intend to do

There are several scams out there and these scam artist will create misleading content on your webpage, and by creating misleading content you risk being remoced from the Google index altogether. The Website is responsible for the SEO hire, and the website will be the one punished by Google and not the SEO "Expert."

You Should Never Have to Link to an SEO

Sites that offer instantly hundreds of links and offering services submitting your site to thousands of different search engines are either not going to affect your rankings on Google or be harmful to your rankings on Google.

Choose Wisely

SEO is still a new field and unfortunatley there are frauds in the industry. Make sure the company you hire for SEO is knowledgable and knows how to run an effective SEO Campaign.

Be Sure To Understand Where the Money Goes

Google does not combine pay-per-click (PPC) with natural search rankings. However, several other search engines will combine PPC with natural search rankings and some SEO Firms will change their bid in real time on these specific search engines to give clients to give clients the "illusion" that they control the search engines. The problem with the PPC is that it is only temporary and Google advises to stay away from these SEO Companies.

What are the most common abuses a website owner is likely to encounter

Some SEO Companies have created "shadow" domains which control which sites the site visitor look at by deceptive redirects. "Shadow" Domains are often owned by the SEO and when a client and the SEO Company's relationship breaks down the SEO will be in control of a website that they can simply redirect to another website, and the entire SEO investment is completely wasted.

What are some other things to look out for:

  • Google Advises Websites to Stay Away from SEO Firms That
  • Owns Shadow Domains
  • Puts Links to Their Other Clients on Doorway Pages
  • Offers to Sell Keywords in the Address Bar
  • Does Not Distinguish between Actual Search Results and ads that appear in search results
  • Gurantees Ranking, but only on obscure, long keyword phrases you would get anyway
  • Operates with multiple aliases or falsifield WHOIS info
  • Gets Traffic from "fake" search engines, spyware, or scumware
  • Has Had Domains Removed from Google's Index or is not itself listed in Google